In a distribution channel there is usually a channel captain that is the most powerful in determining the roles and rewards of other members.

Name: In a distribution channel there is usually a channel captain that is the most powerful in determining the roles and rewards of other members.
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Quizplus · Accepted Answer

A channel captain is typically the dominant member of a distribution channel, often a manufacturer or retailer, who has the power to influence the roles, responsibilities, and rewards of other channel members.

In a Distribution Channel There Is Usually a Channel Captain