Bill and Farrah have been recently hired by Superior Audio Systems,a cutting-edge manufacturer of speakers.They have been assigned to work on a product team for the Superior V,an existing product,and the Superior VI,a brand-new speaker technology.The technical specifications of the Superior VI speakers have been worked out,but the team is struggling with pricing.Some members of the group think that the new speakers should be priced higher than the Superior V,while others are arguing for a lower price.What would the argument for pricing the Superior VI lower than the Superior V be?
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