The five major environmental factors in the marketing environment are
A) political-legal, socio-cultural, technological, infrastructure, and competitive.
B) political-legal, economic, intellectual, socio-cultural, and competitive.
C) political-legal, socio-cultural, technological, economic, and competitive.
D) infrastructure, socio-cultural, technological, climatic, and competitive.
E) political-legal, intellectual, technological, economic, and competitive.

Question

Quizplus · Accepted Answer

The five major environmental factors in the marketing environment are political-legal, socio-cultural, technological, economic, and competitive. These factors impact the ability of a company to market its products effectively and can be analyzed through a PEST analysis. Political-legal factors include laws and regulations that affect the company. Socio-cultural factors include social and cultural trends that can influence consumer behavior. Technological factors refer to the use of technology in marketing and production. Economic factors include economic conditions that can affect the purchasing power of consumers. Competitive factors refer to the actions of competitors in the market.

The Five Major Environmental Factors in the Marketing Environment Are