A detailed and focused strategy for gearing marketing activities to meet consumer needs and wants is called a
A) promotion plan.
B) product positioning.
C) sales plan.
D) marketing plan.
E) marketing mix.

Question

Quizplus · Accepted Answer

A marketing plan outlines a company's overall marketing strategy, including how it will meet the needs and wants of its target consumers. It considers factors such as product positioning, pricing, promotion, and distribution to create a comprehensive plan for reaching and appealing to target customers. A promotion plan, sales plan, and marketing mix are all components of a marketing plan. Product positioning is a tactic within a marketing plan rather than a strategy on its own.

A Detailed and Focused Strategy for Gearing Marketing Activities to Meet