What is a target market?
A) Teenagers ages 13 to 18 who enjoy fast food
B) Men who are taller and heavier than average
C) The percent of market share the firm wants to achieve
D) A group of people with similar wants who are expected to show interest in the same products
E) The percentage of total revenue generated by one product

Question

Quizplus · Accepted Answer

A target market is a specific group of people with similar wants, needs, and characteristics who are expected to show interest in the same products or services. Therefore, option D is the correct choice. Option A refers to a demographic group, and option B refers to a physical characteristic, which may not necessarily represent a specific market segment. Option C is not an accurate definition of the target market, as it refers to the firm's goals rather than the customers. Option E refers to the revenue generated by a product, which is not related to the target market concept.

What Is a Target Market