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It Is January 15th and the Temperature Is -20 Celsius

Question 91

Multiple Choice

It is January 15th and the temperature is -20 Celsius.You have been waiting in a frigid bus shelter,but the bus is nowhere to be found even after 45 minutes of waiting.You have been thinking about buying a used car and have been saving money for a purchase in the spring.At that moment,you decide to finally make the move to buy a car.That evening you go online and browse,and you also call up your cousin Gerry,who is a mechanic,and ask him what type of car he recommends.You are now in the ________ stage of the consumer buying process.


A) information seeking
B) post-purchase evaluation
C) problem recognition
D) purchase decision
E) evaluation of alternatives

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