For many years, ServiceMaster focused on residential customers, but now it has added business and industry services. This is an example of
A) product mortality.
B) product positioning.
C) multiple product lines.
D) product differentiation.
E) the product mix.

Question

Quizplus · Accepted Answer

ServiceMaster's addition of business and industry services is an example of multiple product lines. This means that the company has expanded its offerings to include products or services that are different from its original residential focus, in order to reach new markets and customers.

For Many Years, ServiceMaster Focused on Residential Customers, but Now