The process of using symbols to communicate the qualities of a product made by a particular producer is called
A) branding.
B) product differentiation.
C) promotion.
D) publicity.
E) advertising.

Question

Quizplus · Accepted Answer

Branding is the process of creating and using symbols, such as names, logos, and slogans, to distinguish a particular product or service from those of competitors and communicate its qualities and benefits to target customers. Product differentiation refers to developing a unique product or service that sets it apart from those of competitors, while promotion, publicity, and advertising are different ways of communicating with customers to raise awareness, interest, and sales of a product or service.

The Process of Using Symbols to Communicate the Qualities of a Product