You have just purchased a new Chevrolet. While driving, you notice that a new Ford has stopped beside the road and has its hazard lights blinking. You smile but decide to stop to help out. You are in the evaluation of alternatives stage of the consumer buying process.

Question

Quizplus · Accepted Answer

The evaluation of alternatives stage occurs before a purchase is made, when a consumer is considering different options. Stopping to help a Ford owner after already purchasing a Chevrolet does not relate to evaluating alternatives for a purchase decision.

You Have Just Purchased a New Chevrolet