Martin is the new director for marketing at Panther Shoes, a manufacturer of athletic apparel. When he suggested a relationship marketing campaign, his supervisor thought there was no need for Panther Shoes to have such a campaign. How could Panther Shoes benefit from relationship marketing?

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The Answer of Martin is the new director for marketing at Panther Shoes, a manufacturer of athletic apparel. When he suggested a relationship marketing campaign, his supervisor thought there was no need for Panther Shoes to have such a campaign. How could Panther Shoes benefit from relationship marketing?

Martin Is the New Director for Marketing at Panther Shoes