The Coast Capital Savings Credit Union branch in Surrey, B.C., simplified the banking experience of its customers and developed an innovative new service called "You're the Boss Mortgage" which was named the Mortgage of the Year by canadianmortgagetrends.com. This is an example of
A) statistical product control.
B) benchmarking.
C) quality/cost studies.
D) getting closer to the customer.
E) competitive product analysis.

Question

Quizplus · Accepted Answer

Developing a new service, such as the "You're the Boss Mortgage," that simplifies the banking experience and meets the needs of customers demonstrates an approach of getting closer to the customer.

The Coast Capital Savings Credit Union Branch in Surrey, B