When Motorola wanted to reduce the time between receipt and delivery of a customer's order for cell phones,it studied Domino's Pizza procedures for delivery cycles.This is an example of
A)quality/cost studies.
B)benchmarking.
C)quality reliability analysis.
D)performance quality analysis.
E)competitive product analysis.

Question

Quizplus · Accepted Answer

Benchmarking is the process of comparing one's own performance to that of other organizations in order to identify best practices and improve performance. In this case, Motorola studied Domino's Pizza procedures for delivery cycles in order to identify ways to reduce the time between receipt and delivery of a customer's order for cell phones.

When Motorola Wanted to Reduce the Time Between Receipt and Delivery