In a firm that does marketing research for other firms, which of the following would be line positions?

Question

Quizplus · Accepted Answer

Market researchers are directly involved in the core activities of the firm, which is conducting marketing research for clients. They are considered as line positions because they are involved in the primary activities that create value for the firm. Accountants, legal experts, and human resource people are considered as staff positions as they provide support to the line positions but are not directly involved in creating value for the firm.

In a Firm That Does Marketing Research for Other Firms