Marquand Says: Information Technology Has Had Its Biggest Impact on Business

Marquand says: Information technology has had its biggest impact on business in communication and access to data.Businesses can collaborate with colleagues in different locations and with external partners with ease.Businesses also have access to a greater range of information at a greater speed than ever before.And with this constantly updated information,businesses can plan quicker responses to real-time market conditions and increase efficiency. Stevenson responds: Information is important,but what's more important is how that information is used.And there is no more direct way that information technology has helped businesses than the ability to sell directly to consumers.Online selling has opened entirely new markets that allow businesses to make greater profits in an efficient manner.Many businesses,such as Amazon,have used online selling to disrupt industries.Without having to spend money on bricks-and-mortar storefronts,they can make billions in profits selling products at low prices.In addition,Amazon (along with Alibaba and many others) have opened efficient platforms allowing small and big businesses to sell around the world.
Which of the following is assumed by Stevenson?

A) Most people do not like shopping at traditional retail stores.
B) Many businesses are reluctant to adopt the latest information technology.
C) Most consumers use the Internet primarily to buy goods.
D) The greatest benefit of information technology has been to businesses.
E) Many products are more efficiently sold online than in traditional stores.