Lamont Has a 42-Inch High Definition Television That He Purchased

Lamont has a 42-inch high definition television that he purchased for $1200 six months ago.He's decided to replace____________________________it with a larger 60-inch television,and tries to sell the smaller one for $1100.He finds that nobody will buy it,and tells prospective buyers "it is almost brand now and I'm selling it for less than it cost when I bought it!" Lamont fails to recognize that the same televisions can now be purchased for $800,and he is inflating the value of his television just because he owns it.This is called the

A) endowment effect.
B) disposition effect.
C) escalation effect.
D) sunk cost principle.