Gino, a salesperson, wants to use techniques that will lead his potential customers to rely on peripheral route persuasion. He should do all of the following except

Question

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Peripheral route persuasion involves influencing people who are not motivated to listen to the arguments or are unable to process them deeply. This is often achieved by using superficial cues or heuristics, such as the attractiveness or credibility of the speaker, rather than the strength of the arguments themselves. Approaching prospective buyers who care deeply about the product would likely engage them in central route processing, where they carefully consider the arguments, which is contrary to the goal of relying on peripheral cues.

Gino, a Salesperson, Wants to Use Techniques That Will Lead