Wegener et al.(1995) found that happy participants used the central route to persuasion when presented with a pro- attitudinal message,but used the peripheral route to persuasion when presented with a counter-attitudinal message. This finding suggests that
A) positive mood disrupts the ability to process persuasive information.
B) people in a positive mood rely on superficial processing strategies.
C) positive mood affects different people in different ways.
D) happy people avoid processing only if it threatens to spoil their mood.
Correct Answer:
Verified
Q81: Research demonstrates that exposure to weak versions
Q84: High self-monitors respond more to _ advertising.
A)
Q86: Louie runs a clinic that helps individuals
Q89: Professor Shackleford is elated because she has
Q91: A negative reaction to the feeling that
Q91: Which of the following has not been
Q94: Research indicates that subliminal influence
A) never occurs.
B)
Q94: People high in need for cognition are
A)more
Q95: Your friend is thinking of purchasing a
Q99: The "Lipton Ice" and dextrose pill research
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents