According to Markus and Kitayama (1991), people from collectivist cultures are more likely than those from individualist cultures to

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Markus and Kitayama (1991) argue that people from collectivist cultures are more likely to prioritize group goals over individual achievements and to view themselves as part of a larger social context. This perspective leads them to underestimate their individual contributions to a team effort, as they focus more on the collective success rather than personal accolades.

According to Markus and Kitayama (1991), People from Collectivist Cultures