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A Television Producer Is Interested in Whether Women Like Soap

Question 45

Multiple Choice

A television producer is interested in whether women like soap operas more than sitcoms.The producer uses a____________________________random number table to select a sample of 100 households,and then makes phone calls to these households every afternoon for three weeks.Of those who were home when the producer called,75% reported they liked soap operas more than sitcoms.Which of the following might raise questions about the results?


A) the use of archival data
B) the representativeness of the sample
C) the construct validity of the measure
D) the operational definition advanced by the magazine

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