One experiment tried to determine whether men prefer women who are blond or women who are brunette.The hair color of the men also was varied.The experimenter found that both blond and brunette men prefer blond women to brunettes,but the effect was much greater for dark-haired men than for blond men.These results show:
A) the main effect
B) two main effects
C) an interaction
D) neither a main effect nor interaction
E) both a main effect and an interaction

Question

Quizplus · Accepted Answer

The results indicate both a main effect (men's preference for blond women over brunettes) and an interaction (the strength of the preference varies by the hair color of the men).

One Experiment Tried to Determine Whether Men Prefer Women Who