Why Do Experienced Researchers Tend to Pay Attention to the Author(s)of

Why do experienced researchers tend to pay attention to the author(s) of a journal article?

A) They tend to only read articles from authors they know.
B) They are likely to be familiar with the author(s) theoretical perspectives.
C) Only a few,well-known researchers are really respected in the field.
D) Lesser known researchers receive easier reviews in the publication process.