Which of the following is a core component of a beachhead market?
A)The customers are distributed in a relatively tight geographic area.
B)The product will not have to rely on word of mouth among customers.
C)The customers do not have expectations of value for the product.
D)The customers are already buying similar products.

Question

Quizplus · Accepted Answer

A beachhead market strategy often targets customers who are already purchasing similar products, indicating a pre-existing demand that the new product can fulfill.

Which of the Following Is a Core Component of a Beachhead