The traditional marketing mix is made up of these four main elements,known as the 4Ps.

Question

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The traditional marketing mix consists of four main elements which are Product, Price, Promotion, and Place. These elements are used by marketers to build a marketing strategy that effectively targets their desired customers. Choice A is incorrect because it includes People and Prospect, which are not part of the traditional marketing mix. Choice B is incorrect because it includes Process and Perception, which are not part of the traditional marketing mix. Choice D is incorrect because it includes Package, Passion, Perspective, and Personality, which are not part of the traditional marketing mix.

The Traditional Marketing Mix Is Made Up of These Four