Crowdfunding backers invest solely on the merits of a product rather than their impression of the entrepreneur involved with the product.

Question

Quizplus · Accepted Answer

Crowdfunding backers often consider the entrepreneur's credibility, passion, and track record, in addition to the product's merits, when deciding to invest. Their impression of the entrepreneur can significantly influence their decision to back a project.

Crowdfunding Backers Invest Solely on the Merits of a Product