The razor-and-razor-blade revenue model ______.
A)includes tangible and intangible sales
B)involves offering an item at no or low-cost to encourage the sale of expensive complementary or disposable products later
C)involves the sale of a high-cost product with easy-to-replace parts
D)includes additional products as an add-on to the sale

Question

Quizplus · Accepted Answer

The razor-and-razor-blade revenue model involves offering an item at no or low cost to encourage the sale of expensive complementary or disposable products later. This model is also known as the "bait-and-hook" model.

The Razor-And-Razor-Blade Revenue Model ______