ICHOR Restaurant Group was started by Brian Bailey and Tim Hug in 2006 and has since opened three successful restaurant concepts--Old Carolina BBQ,Smoke: The Burger Joint,and Baja West Coast Kitchen--with a dozen corporate-owned locations.They have begun to allow external entrepreneurs to purchase a license to operate their own location(s).Entrepreneurs purchasing such a license are engaging in ______.
A)corporate entrepreneurship
B)franchising
C)entrepreneurship inside
D)social entrepreneurship

Question

ICHOR Restaurant Group was started by Brian Bailey and Tim Hug in 2006 and has since opened three successful restaurant concepts--Old Carolina BBQ,Smoke: The Burger Joint,and Baja West Coast Kitchen--with a dozen corporate-owned locations.They have begun to allow external entrepreneurs to purchase a license to operate their own location(s).Entrepreneurs purchasing such a license are engaging in ______. 
A)corporate entrepreneurship
B)franchising
C)entrepreneurship inside
D)social entrepreneurship

Quizplus · Accepted Answer

The situation described is that of a franchising arrangement, where external entrepreneurs are given the opportunity to purchase a license to operate their own locations of an existing and successful restaurant concept. This allows for both expansion of the brand and for individual entrepreneurs to own and operate their own business under the parent company's brand and support system.

ICHOR Restaurant Group Was Started by Brian Bailey and Tim