_____,in the context of digital communication,refers to the ability of customers to express their needs and wants directly to the firm in response to its marketing communications.
A)Addressability
B)Accessibility
C)Connectivity
D)Interactivity
E)Control

Question

Quizplus · Accepted Answer

Interactivity in digital communication allows customers to express their needs and wants directly to the firm in response to its marketing communications, facilitating a two-way exchange of information.

_____,In the Context of Digital Communication,refers to the Ability of Customers