A company wants to increase its influence on social media in a certain country.It engages another research company to evaluate the characteristics of the online population in the country.The results of the survey show that a majority of the population can be characterized as spectators.Which of the following strategies should the company implement in order to make a mark in this country?
A)The company should post its corporate messages through blogs and websites.
B)The company should post its corporate messages on gaming sites.
C)The company should focus on door-to-door promotions.
D)The company should send SMS/multimedia messages to people.
E)The company should post its corporate messages on billboards.

Question

Quizplus · Accepted Answer

Given that the majority of the online population in the country are characterized as spectators, the company should focus on posting its corporate messages through blogs and websites. Spectators are typically more passive in their online behavior, preferring to consume content rather than actively engage with it. Blogs and websites are ideal platforms for reaching this type of audience, as they allow for the dissemination of information in a format that spectators can consume at their own pace.

A Company Wants to Increase Its Influence on Social Media