A company wants to increase its influence on social media in a certain country.It hires a firm to study the characteristics of the online population in the country.The results show that a majority of the population can be characterized as joiners.Which of the following strategies should the company implement in order to make inroads in this country?
A)The company should post its corporate messages through blogs and websites.
B)The company should post its corporate messages on social networking sites.
C)The company should send personal emails to people.
D)The company should send SMS/multimedia messages to social circles.
E)The company should post its corporate messages on billboards.

Question

Quizplus · Accepted Answer

Joiners are individuals who participate in social networking sites, indicating that posting corporate messages on these platforms would be the most effective strategy to engage this demographic.

A Company Wants to Increase Its Influence on Social Media