Apex,Inc.wants to increase its influence on social media in the country of Plutonia.It engages a research company to evaluate the characteristics of the online population in Plutonia.The research company reports that a majority of the population can be characterized as collectors.Which of the following strategies should Apex Inc.implement in order to make a mark in Plutonia?
A)Apex Inc.should post its ads on popular blogs and websites.
B)Apex Inc.should make personal calls to people to advertise the company's products.
C)Apex Inc.should send personal emails to people.
D)Apex Inc.should send SMS/multimedia messages to people.
E)Apex Inc.should post its corporate messages on billboards.

Question

Quizplus · Accepted Answer

Collectors in the context of online behavior are individuals who enjoy gathering information and resources from the internet. They are likely to frequent blogs and websites where they can find and collect new information or items of interest. Therefore, posting ads on popular blogs and websites is the most effective strategy for reaching this group. Personal calls, emails, SMS/multimedia messages, and billboards do not align as well with the collecting behavior typically exhibited online.

Apex,Incwants to Increase Its Influence on Social Media in the Country