If a nationwide sandwich shop chain introduces a new sandwich in the Midwest to try out its marketing strategy before offering the product across the country,it is in the _____ stage of the product development process.

Question

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Test marketing is the stage where a new product is introduced to a limited geographical area or market segment to evaluate the viability of a product and its marketing strategy before a full-scale launch.

If a Nationwide Sandwich Shop Chain Introduces a New Sandwich