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Mocha Café Initially Charged a Low Price for Its Cuisine

Question 54

Multiple Choice

Mocha Café initially charged a low price for its cuisine and then raised the price after gaining a large market share.Which of the following pricing strategies did Mocha Café use in this scenario?


A) Prestige pricing
B) Penetration pricing
C) Odd pricing
D) Price skimming
E) Even pricing

Correct Answer:

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