When Energia,a soft drink manufacturer,seeks to use viral ads on the Internet to introduce its new beverage to the consumers even before introducing it to supermarkets,it uses a:

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A pull strategy involves promoting a product directly to consumers to build demand, so that consumers then request the product from retailers. By using viral ads on the Internet to generate consumer interest and demand before the product is even available in supermarkets, Energia is essentially pulling consumers towards its new beverage, encouraging them to seek it out. This contrasts with a push strategy, which focuses on promoting products to retailers or distributors to push the product onto consumers.

When Energia,a Soft Drink Manufacturer,seeks to Use Viral Ads on the Internet