When a company uses advertising and sales promotion to inform consumers about a product so that the consumers will ask retailers to stock it,which of the following promotion strategies is being used?

Question

Quizplus · Accepted Answer

This is known as a pull strategy, where the goal is to create demand at the consumer level, encouraging them to seek out the product, thus 'pulling' it through the distribution channels.

When a Company Uses Advertising and Sales Promotion to Inform