The customer value of a product refers to anything a buyer must give up to obtain the benefits the product provides.

Name: The customer value of a product refers to anything a buyer must give up to obtain the benefits the product provides.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Customer value refers to the perceived benefits a product provides to the buyer, not what the buyer gives up. What the buyer gives up is typically referred to as the cost or price.

The Customer Value of a Product Refers to Anything a Buyer