People who are higher up in the social ladder buy Rolls-Royce cars as a status symbol.Which of the following social variables of buying behavior is demonstrated in the given scenario?

Question

Quizplus · Accepted Answer

The scenario demonstrates "Social class" as the social variable of buying behavior, indicating that individuals in higher social classes may purchase luxury items like Rolls-Royce cars to signify their status.

People Who Are Higher Up in the Social Ladder Buy