An automobile company allows buyers to select the color,interiors,and features of their cars based on their individual requirements.Though most parts of the cars can be altered to meet the buyers' specifications,their outer body remains the same.This is an example of _____.
A)lean manufacturing
B)standardization
C)mass customization
D)crowdsourcing
E)benchmarking

Question

Quizplus · Accepted Answer

Mass customization is the process where a company produces goods and services to meet individual customer's needs with near mass production efficiency. In this scenario, the automobile company customizes the color, interiors, and features as per the buyer's requirements while keeping the outer body standard, which is a classic example of mass customization.

An Automobile Company Allows Buyers to Select the Color,interiors,and Features