In an automobile company,the vice president of research and development wants to plan and coordinate the launch of a new car with the vice president of marketing.Any related communication between them will be referred to as _____.
A)upward communication
B)informal communication
C)horizontal communication
D)asynchronous communication
E)downward communication

Question

Quizplus · Accepted Answer

Horizontal communication refers to the flow of information between individuals, departments, or units at the same level of an organization's hierarchy. In this scenario, the vice president of research and development and the vice president of marketing are at the same hierarchical level, making their communication horizontal.

In an Automobile Company,the Vice President of Research and Development