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Red Carpet Inc

Question 28

Multiple Choice

Red Carpet Inc.is a small apparel store started by an aspiring designer.The store needs to compete against larger,well-established multinational brands.Which of the following strategies will most help Red Carpet Inc.avoid competition from larger firms?


A) Red Carpet Inc.should have multiple levels of management like the larger firms.
B) Red Carpet Inc.should target large market segments that the competitors serve.
C) Red Carpet Inc.should expand the scale of production to enjoy greater economies of scale.
D) Red Carpet Inc.should start to work with customers only when the products are ready for sale.
E) Red Carpet Inc.should focus on and target small market niches or product needs.

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