If the Coca-Cola Company allows a Mexican firm to use its name,formula,and brands in return for a royalty,then this arrangement would be known as:

Question

Quizplus · Accepted Answer

This arrangement is known as licensing, where the Coca-Cola Company grants the Mexican firm the rights to use its intellectual property, including its name, formula, and brands, in exchange for a royalty payment.

If the Coca-Cola Company Allows a Mexican Firm to Use