A consumer wanted to purchase a new computer. However, she used the money to pay her rent instead. In this case, housing is what type of competitor?
A) Product competitor
B) Total budget competitor
C) Market competitor
D) Generic competitor
E) Brand competitor

Question

A consumer wanted to purchase a new computer. However, she used the money to pay her rent instead. In this case, housing is what type of competitor?
A) ​Product competitor
B) ​Total budget competitor
C) ​Market competitor
D) ​Generic competitor
E) ​Brand competitor

Quizplus · Accepted Answer

Housing is a total budget competitor in this scenario because the consumer had to choose between spending her limited budget on housing or a new computer, indicating competition for the consumer's overall budget rather than a specific product or brand competition.

A Consumer Wanted to Purchase a New Computer