Which of the following statements describes a reason why noncustomers do not purchase a firm's products?
A) Noncustomers have low switching costs.
B) Noncustomers have too many options to choose from.
C) Excessive distribution makes the product undesirable for noncustomers.
D) Noncustomers do not know that the firm's product exists.
E) There is so much demand for the product that it is often out-of-stock.

Question

Quizplus · Accepted Answer

Noncustomers may not purchase a firm's products simply because they are unaware of the product's existence. This lack of awareness prevents them from considering the product as an option.

Which of the Following Statements Describes a Reason Why Noncustomers