Kimberly-Clark has seen one of its product lines decline over the years. The company decides the product is taking up too much resources, and it would be better to withdraw all marketing support for the product. This strategy is known as
A) repositioning
B) product pullout
C) marketing discontinuation
D) harvesting
E) divesting

Question

Kimberly-Clark has seen one of its product lines decline over the years. The company decides the product is taking up too much resources, and it would be better to ​withdraw all marketing support for the product. This strategy is known as
A) ​repositioning
B) product pullout
C) ​marketing discontinuation
D) ​harvesting
E) ​divesting

Quizplus · Accepted Answer

The Answer of Kimberly-Clark has seen one of its product lines decline over the years. The company decides the product is taking up too much resources, and it would be better to ​withdraw all marketing support for the product. This strategy is known as
A) ​repositioning
B) product pullout
C) ​marketing discontinuation
D) ​harvesting
E) ​divesting

Kimberly-Clark Has Seen One of Its Product Lines Decline Over