The goal of __________ is to maximize sales, gain widespread market acceptance, and capture a large market share quickly by setting a relatively low initial price.
A) price skimming
B) odd pricing
C) penetration pricing
D) first-mover pricing
E) market acceptance pricing

Question

Quizplus · Accepted Answer

Penetration pricing is a strategy used to quickly enter the market by setting low prices initially to attract customers, increase sales volume, and gain a significant market share.

The Goal of __________ Is to Maximize Sales, Gain Widespread