When firms use a(n) __________ strategy, they focus their promotional efforts toward stimulating demand among final customers, who then exert pressure on the supply chain to carry the product.
A) pressurization
B) IMC
C) pull
D) guerilla
E) push

Question

Quizplus · Accepted Answer

A pull strategy involves marketing efforts aimed at stimulating consumer demand for a product, which in turn pressures retailers and distributors in the supply chain to stock and sell the product.

When Firms Use A(n) __________ Strategy, They Focus Their Promotional