When approving the marketing plan, which of the following questions will a top manager ask?
A) What are our responsibilities with respect to being a good steward of our human, financial, and environmental resources?
B) How will this marketing plan serve to define the organization as a whole?
C) Will the proposed marketing plan achieve the desired marketing, business unit, and corporate goals and objectives?
D) What are the types of controls we will use to measure the success of the proposed marketing plan?
E) How will this marketing plan impact the company's reputation among stakeholders?
Correct Answer:
Verified
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