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When Approving the Marketing Plan, Which of the Following Questions

Question 6

Multiple Choice

When approving the marketing plan, which of the following questions will a top manager ask?


A) ​What are our responsibilities with respect to being a good steward of our human, financial, and environmental resources?
B) ​How will this marketing plan serve to define the organization as a whole?
C) Will the proposed marketing plan achieve the desired marketing, business unit, and corporate goals and objectives?
D) ​What are the types of controls we will use to measure the success of the proposed marketing plan?
E) ​How will this marketing plan impact the company's reputation among stakeholders?

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