In today's business environment, firms that truly focus on customers instill a corporate culture that places customers and other stakeholders at the top of the organizational hierarchy. When this occurs, the firm shifts its focus from transactions to __________, and from __________ to collaboration.

Question

Quizplus · Accepted Answer

Firms focusing on customers shift from transactional interactions to building relationships and from competing against others to collaborating with stakeholders, including customers, to create mutual value.

In Today's Business Environment, Firms That Truly Focus on Customers