Larger financial institutions now offer a wide range of services under one roof, from banking to stock trading. These institutions have moved away from increasing their market share to instead focusing on increasing their:
A) share of market.
B) share of relationships.
C) share of customer.
D) relational share.
E) lifetime customer value.

Question

Quizplus · Accepted Answer

These institutions focus on increasing their "share of customer," which means they aim to get a larger portion of an individual customer's spending across different financial services they offer, rather than just increasing the number of customers or market share.

Larger Financial Institutions Now Offer a Wide Range of Services