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In the Traditional Transactional Marketing Approach, the Ultimate Goal of Marketing

Question 27

Multiple Choice

In the traditional transactional marketing approach, the ultimate goal of marketing is to:


A) serve customers' needs and wants.
B) develop long-term customer relationships.
C) create value in the buyer-seller relationship.
D) acquire new customers and complete a large number of exchanges.
E) All of the above are goals of transactional marketing

Correct Answer:

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