Proctor & Gamble, the makers of Oil of Olay skin lotion, have traditionally targeted women over 30 years of age. This is an example of

Name: Proctor & Gamble, the makers of Oil of Olay skin lotion, have traditionally targeted women over 30 years of age. This is an example of
Brand: Quizplus
Rating: 4.9 (47 reviews)

Question

Quizplus · Accepted Answer

Demographic segmentation involves dividing the market based on variables such as age, gender, income, etc. Targeting women over 30 years of age is an example of demographic segmentation.

Proctor & Gamble, the Makers of Oil of Olay Skin